You’re here because
Customers leaving and I don’t fully understand why.
The outage is bad. The silence is worse. While you scramble in the dark, customers draw their own conclusions and walk. What they remember is not that it broke, but how you handled it.Start here
01
Say something true.
One honest status message now beats an hour of silence. Stop the trust bleed.
02
Fix what they feel.
Restore the one journey that’s losing them, login, checkout, the core thing. Everything else waits.
03
Track the damage.
Note who’s hit and what you owe them, so you can make it right and win them back.
Recommended first step
Same-Day Crisis Assessment
Written inside 24 hours: what’s broken, what’s at risk, the first three moves. No obligation to continue.